The first article suggests that so-called "choice" consumers (also known as "discretionary riders") will ride "gentrified" modes such as "streetcars, subways and commuter railroads" - but not buses, which have a "stigma" based on income (or "class"), and race (i.e. only poor minorities ride buses).
Article continues at http://www.publictransit.us/ptlibrary/Bus_Stigma_Not.htm
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